Inherent in the artists’ creative inspiration is the 
process of subliminally sniffing out environmental 
change. It’s always been the artist who perceives 
the alterations in man caused by a new medium, 
who recognizes that the future is the present, and 
uses his work to prepare the ground for it.

Eric Norden, “Playboy Interview: Marshall 
McLuhan,ÓPlayboy Magazine ,  March 1969.